01◈
Learning Design & Curriculum Development
End-to-end design of learning programs — from Training Needs Analysis and competency mapping to full curriculum architecture, module development, and evaluation strategy.
ADDIETNABloom'sKirkpatrick
Learning Designer · Performance Consultant · ProPlay Facilitator
Ivan
dhana
Designing learning systems that create measurable impact — combining evidence-based instructional design with experiential methodologies to transform how organizations perform.
est. 2014
★
10+
years of practice
100+
organizations
ATD Master
Performance Consultant™
🎓
Instructional Design◆ProPlay Methodology◆Performance Consulting◆Leadership Development◆Design Thinking◆Metaphorical Learning◆Innovation Facilitation◆Coaching & Mentoring◆Instructional Design◆ProPlay Methodology◆Performance Consulting◆Leadership Development◆Design Thinking◆Metaphorical Learning◆Innovation Facilitation◆Coaching & Mentoring◆Instructional Design◆ProPlay Methodology◆Performance Consulting◆Leadership Development◆Design Thinking◆Metaphorical Learning◆Innovation Facilitation◆Coaching & Mentoring◆
About
Shaping
how people
learn at work
Ivandhana
A decade of designing
learning that performs.
learning that performs.
Based in Jakarta · Working globally
Credentials
ATD Master Performance Consultant™
Association for Talent Development
Associate Certified Coach (ACC)
International Coaching Federation
CHRP — Certified HR Professional
HR Certification Body
International ProPlay Facilitator
Certified Playmobil-based Facilitation
Co-Founder, ILD Society
Indonesia Learning Design Society
I believe great learning design is not about delivering content — it's about engineering the conditions for people to think, decide, and perform differently.
For over a decade, I have worked at the intersection of instructional design, organizational performance, and human development. My clients range from national banking groups and state-owned enterprises to tech startups and government agencies — organizations where the stakes of learning are real.
What makes my work distinctive is the integration of evidence-based design frameworks (ADDIE, Kirkpatrick/Phillips, Bloom's) with experiential facilitation methods — including ProPlay, the internationally certified Playmobil-based facilitation methodology I use to help teams explore complex organizational challenges through metaphorical play.
Beyond consulting, I co-founded ILD Society to elevate the profession of learning design across Indonesia, and continue to write, facilitate, and build tools that help practitioners do this work at a higher standard.
Learning is not an event — it's an architecture. My job is to make that architecture worth building.
— Ivandhana
Services
Where I can
add value
Three integrated practices — each rooted in measurable outcomes, each available as a standalone engagement or a longer strategic partnership.
02◉
Facilitation & ProPlay Learning
High-impact facilitation using ProPlay Methodology, design thinking, and experiential approaches. Turning complex organizational challenges into tangible, discussable learning experiences.
ProPlayDesign ThinkingExperientialInnovation
03◐
Performance Consulting
Root-cause analysis of performance gaps, intervention design beyond training, and ROI measurement using Phillips Methodology. For organizations that need more than a workshop.
Phillips ROIHPIEvaluationConsulting
ProPlay Methodology
Where serious thinking
meets playful exploration
ProPlay is an internationally certified facilitation methodology that uses Playmobil figures and objects as metaphorical tools to help individuals and teams articulate complex ideas, map organizational dynamics, and surface hidden assumptions that traditional workshops can't reach.
As a certified International ProPlay Facilitator, I integrate this methodology into leadership programs, problem-solving workshops, and strategic alignment sessions — creating a unique space where participants can be both playful and profoundly insightful at the same time.
The result: deeper conversations, more honest self-reflection, and learning that transfers back to the workplace in measurable ways.
🎯Certified International ProPlay Facilitator
Why ProPlay Works
01
Metaphor Unlocks Insight
Physical objects bypass defensive thinking and open deeper conversation.
02
Everyone Has a Voice
Play equalizes hierarchy — the quietest person often builds the most revealing scene.
03
Tangible = Memorable
What participants build with their hands, they remember with their minds.
04
Safe Space for Hard Truths
Discussing a figure's story is far easier than discussing your own.
05
From Play to Performance
Every ProPlay session ends with concrete, actionable commitments.
🧩
01
Mapping Scene
👥
02
Team Dynamics
🏔
03
Vision Building
♟
04
Strategic Play
In Action
Moments from the
learning room
From corporate boardrooms to ProPlay tables — every engagement is a chance to turn complex challenges into shared, tangible insight.
Facilitating a leadership program
ProPlay session with corporate team
Teaching organizational dynamics
Keynote at Loop Institute of Coaching
Playmobil metaphorical exploration
Time management masterclass
How I Work
A consulting-grade
approach to learning
01
Diagnose the Real Gap
TNA, stakeholder interviews, and performance data analysis. Training is never the first assumption.
02
Design for Transfer
Backward design from job performance. Every activity earns its place in the program architecture.
03
Facilitate for Depth
Experiential methods including ProPlay, real-case integration, and deliberate reflection structures.
04
Measure What Matters
Kirkpatrick Levels 1–4, Phillips ROI, behavioral follow-up. Evidence-based accountability for results.
Frameworks I work with
ADDIE & SAM
Bloom's Taxonomy
Kirkpatrick Model
Phillips ROI Methodology
Design Thinking
ProPlay (Playmobil Pro)
Human Performance Improvement
70:20:10 Framework
Engagement model
Project-based, retainer, or workshop-only — designed around your real problem, not a fixed package.
Start a conversation → Trusted by
Organizations where
the stakes of learning are real
National Banking Group
State-Owned Enterprise
Tech Startup
Government Agency
Telco Provider
FMCG Leader
Energy Sector
Healthcare Org
10+
Years designing learning that actually transfers to behavior.
100+
Organizations across banking, government, tech, and FMCG.
5★
Internationally certified credentials across the L&D discipline.
Impact Learning Ecosystem
One integrated system.
End-to-end impact.
A fully digital learning ecosystem — from organizational issue diagnosis to measurable behavior change — powered by four proprietary platforms, each active at a specific phase of the 70·20·10 learning journey.
10%
Formal
Learning
Learning
20%
Social
Learning
Learning
70%
Experiential
On-the-Job
On-the-Job
Start · Assessment
Employee Baseline
·Competency gap mapping
·Stealth game-based profilingDISC, Learning Agility, EQ, Leadership Style, Problem Solving
·Personalized learning path design
Phase 01 · Design
Learning Design
·Issue → InterventionOrg challenge to program blueprint
·ADDIE curriculum architecture
·Bloom's learning objective mapping
Phase 02 · Deliver
In-Class Workshop
·Interactive facilitation (online / offline)
·ProPlay MethodologyPlaymobil-based metaphorical learning
·Case discussion & action planning
Phase 03 · Reinforce
Action & Coaching
·Individual coaching sessions
·Group mentoring & reinforcement
·On-demand microlearning nudges
Phase 04 · Evaluate
Measure & Impact
·Kirkpatrick L3 & L4Behavior change + business results
·Phillips ROI analysis
·Program improvement loop
⟳
20% Social Learning Layer — runs throughout Phase 03 & 04· GROUP MENTORING · INDIVIDUAL COACHING · REINFORCEMENT · ENHANCEMENT
The bridge most programs miss. Mentoring, peer dialogue, and facilitated reflection convert classroom insights into sustained on-the-job behavior change.
Digital Platform Ecosystem — 4 Proprietary Tools
Platform 01 · Assessment
Game-Based Learning
Assessment
Assessment
Stealth assessment through immersive games
✓11-game stealth suite — DISC, Learning Agility, EQ, Leadership, Problem Solving, Growth Mindset
✓Ipsative / forced-choice scoring + 15 DISC profile library
✓ProPlay qualitative reflection integration
✓Human-in-the-loop report review
✓Multi-tenant · ITC / EFPA / ISO 10667 validity standards
Platform 02 · Design
AI-Powered Instructional
Design Platform
Design Platform
From organizational issue to program blueprint
✓Converts org issues → structured interventions (ADDIE engine)
✓19 validated AI prompts across all 5 ADDIE phases
✓Mager Validator — real-time objective quality check
✓Three Cause Analysis — gap diagnosis before design
✓Phillips ROI Calculator + Learning Content Canvas
Platform 03 · Learning
Interactive Learning
Program Platform
Program Platform
Microlearning that bridges classroom to job
✓Bite-sized microlearning — mobile & desktop
✓Scenario-based interactive content & simulations
✓In-platform action plan builder & commitment tracking
✓Spaced repetition reinforcement nudges
✓Progress sync with LBES evaluation layer
Platform 04 · Evaluation
Learning Behaviour
Evaluation System
Evaluation System
Longitudinal tracking & ROI reporting
✓Longitudinal participant tracking across all phases
✓Multi-role: Admin · Facilitator · Participant · Client
✓Behaviour observation forms + structured coaching logs
✓Kirkpatrick L1–L4 + Phillips ROI dashboard
✓Auto-generated premium PDF reports per participant
Baseline
Game-Based Assessment → competency baseline & profile
Phase 01
LearningDesign.id → program blueprint & curriculum
Phase 02–03
Interactive Learning → delivery & reinforcement
Phase 03–04
LBES → coaching tracking & impact measurement
Learning Distribution — 70·20·10 Model
10%
Formal Learning
Structured content delivery — workshops, assessment instruments, and guided instruction. The ignition point, not the engine.
Pre-WorkWorkshopCase StudyGame AssessmentAction Plan
20%
Social Learning
The bridge most programs miss entirely. Mentoring, coaching, peer dialogue — where habits begin to form.
Group MentoringIndividual CoachingReinforcementEnhancementProPlay Sessions
70%
Experiential Learning
Real performance happens on the job. Action implementation, project management, and behavior change measurement — this is where impact is created or lost.
Action ControllingProject CharterBehaviour ChangePerformance ReviewROI Analysis
Design Philosophy — 4 Core Principles
01
Design backwards from performance
Every element starts with: what does the participant need to do differently on the job? Content earns its place by enabling that specific behavior — not by covering a topic comprehensively.
02
The 10% is the ignition, not the engine
A workshop alone cannot change behavior. Formal learning is the catalyst — the real transformation happens through the 90% that follows: mentoring, coaching, and supported on-the-job practice.
03
Technology amplifies human facilitation
Four proprietary platforms power each phase — but they augment, not replace, the human consultant. Assessment data informs design; LBES data feeds the next program cycle.
04
Measurement is the start of the loop
Final evaluation is not a closing ceremony — it is the data input for the next design cycle. Every program leaves the organization with better insight than when it started.
Ivandhana
ATD Master Performance Consultant™ · ICF Associate Certified Coach · International ProPlay Facilitator · Co-Founder, ILD Society
Impact Learning Ecosystem Framework · 2025
Let's design
something
impactful
Whether you have a clear brief or just a performance problem worth solving, I'm happy to explore how learning design — and ProPlay — can help your organization move forward.